At MINT, we’re building more than just another network — we’re creating a space where solo marketers can vent, swap wisdom, and grow without the overwhelm. We want to swap the stress for Support and the confusion for clarity. Expect Training that won’t bore you to death, mentorship without the awkwardness and events that are actually worth showing up for.
At MINT, we’re more than a community — we’re your unofficial team, your cheer leaders, and your go-to group chat when the shit hits the fan.
No buzzwords. No pressure. No pretending you’ve got it all together. Just a bunch of marketers doing their best — together.
Hi, I’m Emma, a marketer who spent way too many years working as a lone manager, thinking she was rubbish at her job.
But here’s what I’ve learned: I wasn’t bad at marketing, I was just trying to do everything, all the time, completely on my own. From brand strategy to lead gen, reels to email funnels, I was juggling a million plates in an industry that never stops shifting. Throw in the pressure of keeping up with algorithms, trends, and now AI? No wonder I felt like I was drowning.
For years, I thought it was just me. But the more I opened up, the more I realised that every solo marketer I spoke to felt the same – overwhelmed, under-supported, and quietly questioning if they were any good at what they do.
So I created MINT (Marketers In Need of Therapy).
A space for lone marketers to connect, share the load, and feel a little less like they’re losing the plot. Because you’re not bad at your job. You’re just not supposed to do it alone.
I started my career in digital marketing straight after finishing my A-levels, beginning my apprenticeship at Amber Mountain and learning the industry from the ground up.
Working in an agency means no two days are the same. I spend my time creating content, managing social media accounts, looking at analytics to refine strategies, and helping a wide range of clients across all different industries!
One thing I’ve learned is just how fast the marketing world moves. Trends change overnight, platforms evolve constantly, and the algorithm can NEVER make it’s mind up 🤣 It’s exciting, but it can also feel overwhelming at times, especially when you’re trying to figure things out as you go.
That’s one of the reasons we set up MINT. I’m lucky enough to have an amazing team around me, but this isn’t the case for all marketers, and I imagine it can feel surprisingly lonely if you’re doing it all solo! Having a space where marketers can ask questions, share ideas and support each other without judgement is something the industry really needs.
Being part of building MINT and helping grow this community is something I’m incredibly proud of. It’s about making sure marketers at every stage of their career know they’re not doing this alone!
With 11 years in marketing across agency, recruitment, manufacturing, events, and hospitality, I’ve experienced first-hand just how demanding this industry can be. From rebuilding brands from scratch and managing £250k budgets, to leading teams and handling multi sector clients simultaneously, I understand the pressure that comes with the role, and how rarely we talk about it.
Marketing can be an isolating profession. We’re often the ones driving business growth, managing stakeholders, and delivering results, all while navigating constant change and high expectations. I’ve been in those moments where the workload feels relentless and the support feels invisible.
That’s exactly why I believe MINT is so important. Having a community that genuinely understands the unique challenges of working in marketing, not just professionally, but personally, is something I wish had existed earlier in my career.
I’m proud to be a MINT Ambassador and to help create the space that so many of us have needed.
I’ve been in marketing for 15 years across technology, finance, property, and recruitment. And for most of that time, I’ve been the only marketer in the room.
No team to bounce ideas off. No one who truly understands the pressure of running campaigns, managing events, building brand strategy, and justifying every decision – all at once, all alone.
Marketing can feel like that. You’re the one driving visibility, creating content, managing digital channels, and delivering results. But when something doesn’t land? That’s on you too.
I’ve launched social campaigns, coordinated large-scale events, built websites, run email marketing, and developed brand strategy from the ground up – across industries that weren’t always built for marketers like me. And I’ve felt the isolation that comes with it.
That’s why MINT matters to me.
I believe marketing needs the humans. Not the polished, perfect versions of us. But the real ones. The ones still figuring it out, still learning, still showing up.
I’m proud to be a MINT Ambassador – and to help build the community I wish had existed at the start of my career.
We don’t do perfect – we do real. Marketing is messy, and so are we. Show up as you are, no filters needed.
We don’t glorify the hustle. Here, we value setting boundaries, balancing worklife, and building success without sacrificing your sanity.
We’re serious about marketing, but not about taking ourselves too seriously. Expect amazing insights and honest feedback to help you grow, but along the way, we believe in finding the fun in what we do – and without doubt will have a dose of sarcasm thrown in.
“Can’t you just get AI to do that?” How many times have you heard that this month? Sure, we can work smarter with AI, but no one knows a human better than another human. AI can’t replace us. You cannot be replaced and you, my friend, are at the heart of everything we do.
